MeAgain IndexQ2 2026

The Wegovy Pill is the quarter's biggest climber, up three places to fifth, as its share of new members rose 146%. By early June, the pill had passed 3 million US prescriptions in just over five months on sale. This growth comes after Novo made several strategic moves on the marketing side, including launching subscriptions that bring its higher doses down to $249 a month. Beyond bringing down prices, the multi-month subscriptions aim to improve long-term adherence, which remains one of the biggest challenges in the GLP-1 ecosystem.

Three GLP-1 pills are now on the list at once. Lilly's Foundayo makes its debut in ninth place after it went on sale on April 9th from $149 a month. In its launch quarter, 0.7% of new members are on Foundayo, a good start, but not as strong as the Wegovy Pill's 3.5% in its first quarter. The Ozempic pill also enters, in tenth place, after Novo relaunched its Rybelsus diabetes pill under the Ozempic name on May 4th.

Pills are bringing new people to GLP-1s. The makers say more than 80% of new Wegovy Pill prescriptions and 80% of Foundayo's go to people new to the drugs. They are mostly growing the market, not taking patients from injections.

+146%rise in the Wegovy Pill's share of new MeAgain members in Q2 2026

Starbucks' bottled Caffè Mocha Coffee Protein Drink takes the top spot in its first full quarter on sale, after reaching stores nationwide on March 23rd. More MeAgain members consumed it than any other product new to the MeAgain platform this year. Starbucks has been open about who this is for, with its CEO tying the company's protein launches to the rise of GLP-1s. It tops a list where six of the ten trending products are drinkable protein, showing the importance of protein density for GLP-1 users.

Other new protein drinks climbed fast too, with Nurri's Coffee shake, another coffee and protein duo, coming in fourth as its consumption rose 399%. Javvy's Strawberry Acai Clear Protein Refresher enters in sixth place in its first full quarter, after launching in March on Amazon and at Target.

The last three places go to protein without a shake. Javvy's collagen creamer, stirred into coffee, is eighth. Two clear protein powders follow, with Arrae's Raspberry Yuzu in ninth and Bloom's Clear Protein in tenth. Consumption of each more than doubled in the quarter. Clear ready-to-drink protein shakes grew 34% in 2025, faster than any other protein format, according to SPINS. That makes a lot of sense to us, as a lighter drink is often much easier to get down than a thick, milky shake, especially on the tougher days.

Premier Protein holds onto the top spot for another quarter, and our members still consume more of it than any other brand. Its shakes were even the biggest seller of Amazon's Prime Day in June, according to Numerator. Other brands have noticed, of course, with about 40 new ready-to-drink protein rivals in just 18 months.

Vital Proteins and Grüns each climbed three places this quarter. Vital Proteins, now seventh, is doing a lot more than collagen powder these days, rolling out a collagen sparkling water and adding a collagen and creatine blend in April. Grüns moved up to eighth as it kept spreading into more stores, going nationwide at Costco in late March and reaching Ulta in April.